Integrated marketing agency, Fiora based in Bristol and London, has announced the appointment of a new senior management team. The restructure will see changes across six senior roles within the company and the appointment of a new chief executive officer (CEO), managing director (MD) and creative director, amongst other roles.
Fiora, which aims to deliver ‘Beautiful Growth’ to clients by leveraging design, data and digital solutions, works for global brands including Subway, Bathroom Village, RAC and Wessex Garages. Key changes include David Wenn, Founder, moving into a CEO role, where his main focus will be the strategic growth of Fiora and its partner companies, and Matt Rees being promoted from Planning Director to Managing Director.
“We’ve restructured to maximise the performance of our clients’ projects and campaigns, delivering them with skill and efficiency,” comments incoming CEO, David Wenn. “As an integrated agency designed for a digital world, the new structure chimes with our vision. We’re focussed on delivering on our promise of Beautiful Growth for our clients, our team and our business.”
David Wenn – CEO, Fiora
Completing the line-up are Mick Brigdale, who joins as Creative Director; Costas Michalia who becomes Strategy and Innovation Director; Client Services Manager, Leanne Buffery, promoted to Client Services Director; co-founder, Angela Pace moving to Client Relationships Director and Joanne Ledwidge, moving from Financial Manager to Financial Director.
Fiora was relaunched in 2019 when Wenn brought together four specialist agencies (Creation, Crab, Site Reach and Info Group) to build an integrated team equipped with the skillsets needed to produce effective campaigns in-house, without the need to outsource. Rees brings to the MD role over 25 years of experience working within agencies.
Matt Rees – Managing Director, Fiora
Rees adds, “I’ve done the best work of my career at Fiora – we partner with great clients and have a supportive, talented team of highly experienced people. I am very proud and excited to be a part of this fantastic, entrepreneurial agency.”
New creative director, Mick Brigdale, has 30 years of experience working with top brands such as Very, Unilever and Mars for St Luke’s, JWT and DDB Europe, amongst others.
Wenn adds, “It really is so exciting to announce these team changes as we emerge from the pandemic period where the marketing landscape changed so much. Matt was the natural choice for the MD role: his experience, commitment and instinct for leadership have been a huge part of our success, and I’m excited to see him apply that across the whole business. “I’m confident these promotions will open many more opportunities for our clients and the team. Here at Fiora, with these changes in place, we’ve hand picked the right experts to head up the divisions required to achieve shared success for our clients and our team.”