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As the new VP of global integrated marketing at Black Opal, LLC, Eden Zeilo oversees BLK/OPL and Fashion Fair, two iconic brands in the beauty space.
Zeilo holds an MBA from Harvard Business School and a Bachelors in Operations Research from MIT. Prior to joining Black Opal, she was with Unilever North America as a director of brand marketing and strategy.
In this Happi Podcast, Zeilo talk…….
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November 25 2022, 10:34 am | BY Ricki Green | 2 Comments
November 25 2022, 10:34 am | BY Ricki Green | 2 Comments
Charlotte, N.C.-based Atrium Health, Newport Beach, Calif.-based Hoag and New Hyde Park, N.Y.-based Northwell Health received top honors in the integrated marketing category at the eHealthcare Leadership Awards.
Here are the complete list of winners for best integrated marketing campaign from the Nov. 9 event:
Health SystemPlatinum: Atrium Health”Retur…….
The phrase “the future of PR” has buzzed around our industry since the early 2010’s. In 2016, a USC Annenberg survey found only 27% of agency leaders believed that by 2020 the term “public relations” would adequately describe their work.
The following year, 90% of marketers and PR experts told Annenberg they thought the two disciplines were integrating and eventuall…….
Vines, mobile marketing, and everything that comes under the umbrella of paid marketing.
Technology includes developing websites, mobile applications, and their management. A brand needs a solid and dynamic online presence and marketing strategies can work wonders only with an active online presence and strategy. CHLEAR has developed a high level of expertise in ecommerce enabled websites and mo…….
November 25 2022, 10:34 am | BY Ricki Green | 2 Comments
The campaign film highlights the brand ideology of bringing the wisdom and goodness of household DIY recipes in easy-to-use formats with the same goodness of natural ingredients without any toxins.
Mamaearth from the House of Honasa, launched its latest integrated marketing campaign, #IssWinterGlowNaturally, with celebrated actor and brand ambassador Shilpa Shetty Kundra.
The …….