Today’s marketers are facing a fragmented challenge. With the influx of so many channels, products and markets, it is getting hard to pick which platform can work best for you. And from the consumer side, they are constantly getting desensitized by the exposure of ads everywhere.
So how can a company break through this noise?
How can a company engage with its customers without having to spend hundreds in direct marketing?
After all, not every business has the resources to spend that much on the audience. The best answer is with Integrated Marketing.
It is a strategy that reinforces all the promotion of messages with one another. Excited about how you can do it? Keep reading!
Why Integrated Marketing is Important to Any Business?
Integrated marketing is the key marketing element of the modern world because consumers are getting bombarded with countless advertising and now they want a more scalable approach. To best answer the definition, Integrated marketing is the process of merging all aspects of marketing.
This includes social media, PR influencing, advertising, automated direct mail marketing combined with using all sorts of channels, media, platforms, and tactics in a seamless-redefined way. In other words, it is a market that showcases your brand as consistent, integrated, memorable.
The term integrated marketing is not new, but it’s still very useful even if you use it today. Because there are more marketing channels available now, you can directly reach a targeted audience. A well-organized integrated marketing strategy can make your business pop out from the rest of the competition.
It will have the brand recognition of its own with one cohesive approach throughout all channels. Especially, today when customers are bombarded with so much information, integrated marketing relies on one simple message – regardless of what channel your consumer use.
How to Effectively Develop an Integrated Marketing Plan?
Now that we understand the basic definition and how it can be important for our business, let’s cover how you can effectively use it.
It is important to first understand that integrated marketing isn’t about one license that can be used on repeat on multiple channels. Modern campaigns should focus on different campaigns across multiple channels to target the wider industry. As for the marketing activities, the list includes the following:
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- Digital Marketing
- Direct Mail Marketing
- Public Relations/Influence Marketing
- Corporate Communication
- Social Media
- Content Marketing
Each one of these activities has its integrated approach that should be fulfilled by the marketers.
Here are a few steps that can help you with your workflow:
1. Understanding the product and market
Businesses must first work on their product and improve its quality based on previously known suggestions and problems. Consumer attitudes play a key important role here along with your current market positioning and technological advancement. Working on the product first before switching to marketing can save you big time.
The next thing is to research the market. This includes searching for the right people for your product. Also, whether if they will buy this or not. And other cultural target marketing terms we all know and heard about.
2. Implementation
In this phase, the marketing team follows a different approach to deliver a consistent message across all …….