VANCOUVER, BC, Nov. 3, 2021 /CNW/ – Datable Technology Corp. (TSXV: DAC) (OTCQB: TTMZF) (the “Company” or “Datable”), a software company that provides a marketing automation and consumer data platform called PLATFORM3, announces that since launching its partnership with Adjoy, Inc. (DBA Dabbl, “Dabbl”, see press release dated October 18, 2021) it has signed agreements with two leading consumer goods companies.
Under the two agreements, both signed in October, 2021, Datable and Dabbl will collaborate to provide a solution that integrates Datable’s PLATFORM3 with the Dabbl app. The digital marketing programs set out in the agreements are set to start in late 2021 and run into early 2022 as described below.
The home entertainment division of a leading U.S. based film production and distribution company (the “Movie Customer”), an existing customer of Datable’s, will launch a digital marketing program with the goal of adding members to its consumer loyalty program hosted on PLATFORM3. The Movie Customer will provide a budget of US$500,000 to reward new members with movie downloads for registering for their PLATFORM3 powered loyalty program via the Dabbl app. Dabbl will promote the offer to current and new users through a digital consumer program. Datable will earn revenues based on the number of new member registrations.
The Western US based bottling division of a global leader in the distribution of food and beverage products will launch a gift with purchase promotion under which consumers will be rewarded with a digital gift card of a major U.S. retailer for purchasing a qualifying amount of one the world’s most popular soda beverages. The program will run exclusively at the major retailer in California and Nevada. This program is a trial program that is expected to generate non-material revenues.
“These two agreements early in our partnership with Dabbl, are consistent with the growing demand from leading consumer goods companies to engage consumers and collect first-party opt-in data. It is encouraging that one of our largest customers is allocating a significant budget for our first collaboration with Dabbl,” said Rob Craig, CEO of Datable. “The trial with the leading distributor of beverages is an indication that our combined product can shorten sales cycles with major brands. The trial is an opportunity to prove our value proposition and then increase the scope and scale of relationship.”
“Datable makes it easy for leading brands to create digital experiences that engage and reward consumers,” said Susan O’Neal, CEO of Dabbl. “We’re excited to make it easier for our growing audience to discover, engage and share first-party opt-in data with these leading brands.”
Dabbl makes it easy and rewarding for consumers to transact directly with multiple brands for their attention, insight, and data. Dabbl’s advanced online purchase validation and data capture technology empowers consumers to e-link Dabbl with their favorite retail accounts so they can more easily share their in-store and online purchase data in the U.S. and Canada. Since adding data collection to its suite of solutions earlier this year, Dabbl reports that it has rewarded more than $38MM of US retail sales. According to Dabbl, over 1.3 million consumers have downloaded the Dabbl app, which has facilitated over 200 million consumer engagements with brands, resulting in over $6 million in …….