LCU launches new degree in integrated marketing communication –

A-J Media staff
 |  Lubbock Avalanche-Journal

The Lubbock Christian University Department of Communication and Fine Arts will offer a Bachelor of Arts in Integrated Marketing Communication beginning in the fall of 2022.

While LCU has long offered degrees in mass media and communications, the new integrated marketing communication degree will bridge the gap between those areas and other disciplines often focused on in business, such as marketing.

An LCU official said the degree will touch on branding, packaging, corporate promotions, and all aspects of reaching the public, whether it’s through paid advertising, or public relations, with an emphasis on social media.

The Department of Communication and Fine Arts worked closely with the School of Business as they formed the degree, and students on that track will take courses like Introduction to Digital Media, Principles of Marketing, and Consumer Behavior.

The final component of the program will be foundational for helping students exit LCU with the experience needed to succeed in the marketplace — internships.

Internships in communications require students to spend 120 closely supervised hours in their business field. They work closely with their company and turn in regular reports on their work. They also are required to conduct an extensive interview with their supervisor, and the entire experience culminates in a final presentation to a group of faculties, which is often also attended by their internship supervisor.

School leaders say many of these internships have led directly to job offers upon graduation.


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